The color system is based on a deep, calm blue  that reflects the coastal character of the region and supports the sense of reliability and clarity. It was developed in reference to the client’s location near Wilhelmshaven area shaped by water, sky and working life. For the upcoming website, a warm yellow-orange accent will be added to highlight interactive elements. The contrast adds warmth and draws attention without disrupting the calm tone of the overall identity. Black and white are used as functional neutrals for contrast and structure in both print and digital media.

To support the updated visual identity, I designed a set of printed materials including a business card, a letterhead, receipts and small table signs for use in the apartments. All formats follow the same visual logic and use the brand color along with Arial, the typeface requested by the client.

The layout is reduced and functional, keeping the focus on clarity and easy readability. All files were prepared for print and digital use.

The website is currently in development. A first version of the homepage has been designed and will be implemented in the next project phase.